[Download.2K0T] Brainsteering A Better Approach to Breakthrough Ideas
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Book Details :
Published on: 2011-03-01
Released on: 2011-03-01
Original language: English
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“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation. Read our featured insights McKinsey & Company Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding ... Seven steps to better brainstorming McKinsey & Company Most attempts at brainstorming are doomed. To generate better ideasand boost the odds that your organization will act on themstart by asking better questions. Wheless Partners: Executive Search & Leadership Consulting For over 30 years we have helped our clients to answer the question: Who is the best fit? The Portfolio Approach is a differentiated way to succeed in selecting the ...
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